Content Specialist

Company: Aston Carter
Location: London, England
Industry: Financial Services, Banking and Financial Services, Asset Management
Rate: £250 - £350 per day
Job Type: Permanent (3 months)
ID: 204562
Posted: 08 Aug 2019

Job Description:

Informative, insightful and engaging investment content is central to marketing and communications activity to address key client concerns. This role will be integral to developing core ESG related content assets and helping to evolve deliverables to meet changing consumption patterns of our target institutional clients, in terms of both digital innovation and messaging efficiency.

The role is responsible for writing, editing, creative development and project management of a range of marketing content to support institutional campaigns and tactical marketing opportunities.

Based in London, the Writer and Content Manager will work closely with the European institutional channel marketers and thought leadership teams to devise and create marketing assets to engage clients and prospects. They will work with creative, email marketing, video production and web teams to manage the development and delivery of those assets in line with channel marketing plans.

Experience

  • 5+ years writing, editing and content development experience

  • Financial services industry preferred

    Key Responsibilities

    Content Generation

  • Write and edit marketing ESG related content including text, audio and images across a range of media including sales literature, articles, whitepapers, video, infographics, core website copy, landing pages, banner content, video scripts and email copy

  • Drive creativity and a digital-first mindset in the production of core marketing assets

  • Manage end to end development of content from initiation through to editing and writing, approvals, compliance and publication

  • Seek to continually enhance the client experience by keeping informed of digital and industry best practices

    Strategy

  • Assist channel marketing to defining the client concerns that will dictate the content agenda

  • Lead and plan (with marketing partners) the content strategy according to client concerns and associated channel campaigns

  • Optimise content for measurement and analytics including consideration of SEO and lead generation needs

    Project Management

  • Project-manage multiple marketing content projects, people and deadlines

  • Co-ordinate with internal and external subject matter experts and thought leadership teams to source material for content projects

  • Work with in-house and agency design teams, briefing and directing creative development of content, aligned with corporate brand guidelines

  • Ensure delivery of core assets on time and on budget as per the channel plan, co-ordinating with email, web, and channel marketing business partners

    Attributes

  • 5+ years experience in writing and development of marketing content - with a strong focus on digital execution of content

  • Experience in a similar role within asset management or financial services an advantage. Candidate must have a capacity to grasp investment concepts and develop messaging for institutional audiences

  • Outstanding written communication skills - a capacity to write and edit engaging copy from short-form through to long-form, and tailored to different mediums

  • Creativity - aptitude to re imagine and distill complex investment messages into concise and visually engaging content tools

  • Ability to manage multiple projects simultaneously and work to deadline with a delivery mindset

  • Candidates should provide a portfolio work to demonstrate experience and may be required to undertake a writing and editing test
Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. It is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at https://www.allegisgroup.com/en-gb/privacy-notices.

To access our Online Privacy Notice, which explains what information we may collect, use, share, and store about you, and describes your rights and choices about this, please go to https://www.allegisgroup.com/en-gb/privacy-notices.

We are part of a global network of companies and as a result, the personal data you provide will be shared within Allegis Group and transferred and processed outside the UK, Switzerland and European Economic Area subject to the protections described in the Allegis Group Online Privacy Notice. We store personal data in the UK, EEA, Switzerland and the USA. If you would like to exercise your privacy rights, please visit the "Contacting Us" section of our Online Privacy Notice at https://www.allegisgroup.com/en-gb/privacy-notices for details on how to contact us. To protect your privacy and security, we may take steps to verify your identity, such as a password and user ID if there is an account associated with your request, or identifying information such as your address or date of birth, before proceeding with your request. If you are resident in the UK, EEA or Switzerland, we will process any access request you make in accordance with our commitments under the UK Data Protection Act, EU-U.S. Privacy Shield or the Swiss-U.S. Privacy Shield.

About Aston Carter:

Aston Carter has grown to become a preeminent global provider of top talent to businesses requiring highly specialised professionals focusing on Accounting & Finance, Change & Transformation, Compliance, Management Consulting, Operations and Risk & Regulation. Aston Carter’s global reach extends to 16 countries across Europe, Asia and North America – each with a firm focus on the core values that made Aston Carter the company it is today: Commitment, Character & Trust, Relationships, and A Passion for Excellence.

Contact Information:

Sanjeev Pnag
spnag@astoncarter.com
TEL : +44 20 7532 7951

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